75 Social Responsibility and Sustainability Report 2016 | PRISA Sustainability at PRISA very outset, PRISA has played the role of “responsible opinion leader” and watchdog, working in defense of pluralist democracy, creating awareness around the issues that affect us. Our media have spoken loudly and eloquently —either through special coverage or by providing free advertising spaces for NGOs— on a wide number of campaigns and in defense of human rights. As a major educational and publishing group in Spanish and Portuguese, PRISA, through the publishing brands Santillana and Moderna, believes that education is a vital tool for the development of the societies in which we operate. As well as our commitment to quality, innovation and service, we have contributed over the decades to improving educational practice, and we have facilitated public debate on the future of the education systems throughout Ibero-America. PRISA is also deeply committed to promoting and defending the Spanish language and culture worldwide. Every day, our media reach millions of people in Europe and Latin America. All too aware of the influence that our content might have on children, teenagers and adults, PRISA has set itself certain criteria governing integrity, quality and adaptation of content. We have shown that raising awareness of social and environmental issues can go hand-in-hand with entertainment, through programs that educate and inform, while also providing entertainment.
Memoria 2016 EN_PRISA_20160315_V4 baja
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