Letter from the President
“Accurate information and quality education are engines of progress. We will continue to work hard to ensure that PRISA carries on defending democracy while also guaranteeing that education will promote equal opportunities and development in the Spanish-speaking world.”
We live in a world that is in constant upheaval, plagued by threats, fuelled by misinformation, extremism and the violation of rights. But that gives ever greater meaning every day to a Group like PRISA. We are dedicated to education and information, and we contribute to the development of more democratic, more just and more free societies. We are concerned and preoccupied by the geopolitical context that we have lived through in recent years, but it does not frighten us because we are not going to give up on our purpose.
Debates and reflections on the future of our society cannot be approached in a confrontational manner, and the media have an obligation to facilitate dialogue, rapprochement and consensus. In 2025, the Group continued to raise awareness of the great challenges we face through forums such as World in Progress (WIP), which soon became an international benchmark. The most recent edition, held last October in Barcelona, was attended by King Felipe VI, Nobel Peace Prize winners María Corina Machado, and Juan Manuel Santos, Matteo Renzpe, Édouard Philippe, Teresa Ribpe, Philippe Lazzarini and Josep Borrell, amongst many other prominent social, political and economic leaders. I would also like to mention the International Summit on Sustainability and Environmental Innovation, held in Colombia, which brought together thousands of attendees who discussed the challenges of ESG.
Likewise, prizes such as the Retina ECO Awards, the Cinco Días Business Innovation Awards, the Ortega y Gasset Awards, the AS Deporte Awards or the Santillana Sustainable Schools award recognise the best social, environmental or economic projects every year.
Artificial intelligence is transforming society at an unprecedented speed, and is a driver of change that redefines how we work, communicate and make decisions. For us, it is essential to innovate and adapt to new consumer trends, responsibly incorporating AI into editorial, commercial and educational processes to improve the user experience for our public and students. In this regard, we have made progress in developing personalised content in all our media and also in education (such as Santillana's Sumun project).
However, despite all these undeniable benefits, AI is also being used for illicit purposes in which biases are common, thus fuelling disinformation and threatening democracies.
In this context, only credible media and transparent journalism based on quality and verified information can effectively counter the effects of a world plagued by fake news. This year, the El País Style Guide included a protocol for using AI to avoid news manipulation. We have also created AI monitoring committees and provided newsrooms with tools such as VerificAudio, which won the INMA Global Media Awards and the WAN-IFRA Europe Award for the best fact-checking project in 2025.
The Group continues to make progress in ensuring access to information for all users, including people with disabilities. Our media in Spain have drawn up an Accessibility Statement for their websites, which considers the different ways in which their audiences browse the web. We continue to support inclusive education through the yearly congresses organised by Santillana, and we promote initiatives for equity and quality education, with partnerships such as the one signed by the Santillana Foundation and UNESCO in Latin America and the Caribbean, or the active participation of the Foundation in the COP30 in Brazil.
We have taken major steps in environmental issues, achieving international validation of our emissions reduction roadmap by the Science Based Targets Initiative (SBTi), and the A- rating in the Carbon Disclosure Project (CDP), which demonstrate the company's commitment, transparency and improvement in its management of climate change. We also launched the awareness- raising campaign called "Actúa por la sostenibilidad del planeta" in collaboration with the United Nations Global Compact in Spain.
Finally, we continue to promote the presence of women in positions of responsibility, an example being the appointment of Pilar Gil as the new CEO of PRISA Media. For yet another year, we have maintained 57% of women on the Board of Directors: one of the highest percentages for listed companies in Spain.
I would like to end in the same way as I began. Accurate information and quality education are engines of progress. We will continue to work hard to ensure that PRISA carries on defending democracy while also guaranteeing that education will promote equal opportunities and development in the Spanish-speaking world.
Our ESG performance
Our Sustainability Strategy
