Vision, mission and values

A commitment to society is at the very core of PRISA. From the very beginning, the founders and promoters of El País have been committed to Spanish society, to defending and expanding democratic liberty, equality and civil rights for all.

Meanwhile, the rapid changes taking place in the media sector have spurred PRISA’s transformation into a “new company”, focused not only on the production and distribution of content in Spanish and Portuguese, but also on learning more about each of its stakeholder groups, as well as on the use of new technologies.

This shift in business model has been accompanied by a new approach to corporate identity (specifically, repositioning and a new image) that requires us to update and reassess our mission, vision and values to enable the group to better face the challenges ahead without losing sight of our core principles.

We are committed to improving people’s quality of life and to contributing to the progress of society by offering goods and services that will enrich the lives of consumers of our news and information, and educational and entertainment products. We are committed to enriching culture worldwide as part of our mission to guarantee sustainable economic and social progress and ensure participation in a global society.