05 Social responsibility We endeavor to maintain and improve our commitment to society through the responsible and ethical exercise of all our operations. We develop and support voluntary initiatives that address the social concerns and needs of the regions, countries and sectors where we operate in the fields of education, news and information and entertainment. The very exercise of our business activity is in itself an extremely important contribution to the development of a sustainable democratic society. The defense of freedom of expression and the promotion and development 30 of quality education are among our hallmarks. That’s why the company has always focused on developing the best possible teams of professionals and on championing quality and credibility across all our products within the same ethical framework under which El País was founded: that is to say, solidarity, transparency, independence and the protection of the environment. As a large media and publishing group, we take our responsibilities seriously, not merely in how we manage our businesses but also through our products–through which we strive to raise awareness and inform the public of the issues facing society. Promotion and dissemination of culture and the arts From the very outset, PRISA has worked actively to promote the arts, culture and journalism by honoring excellence with some of the world’s most prestigious prizes and awards. In the field of journalism, PRISA holds the Premios Ondas Awards and the Ortega y Gasset Awards for Journalism that pay tribute to the best professionals and productions in radio, television, online, in music and advertising. In the publishing world, PRISA honors literary creativity in Spanish with the Alfaguara Book Prize. In the area of innovation, PRISA is behind the Cinco Días Awards for Business Innovation, with a specific category for Corporate Social Responsibility. Education as the engine of social development PRISA’s operations are permanently geared towards fostering ethical and civic values. Grupo PRISA is active in the defense and promotion of education and social and cultural initiatives in the regions where it operates in order to promote the development of fairer, freer and more tolerant societies. These aims are at the core of Santillana’s strategy, and all the company’s projects and operations are geared towards ensuring we meet these goals
PRISA Executive Summary 2013
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