31 while at the same time guaranteeing quality, respect for our users, and the growth of both our presence and lead in all regions where we operate. Fundación Santillana The Santillana Foundation, funded by PRISA, was established in 1979 to promote innovative educational and cultural projects, foster ties and cooperation between Spain and the Americas, to organize forums for debate and exchange and to sponsor initiatives in the area of publishing, information and education. To this end, the Fundacion Santillana has consolidated its work in three broad areas: Education, Journalism and literature, and Governance and culture. It has also strengthened its institutional presence year by year by creating spaces for reflection and dialogue. Through a number of our activities, we have sought answers to the most recent and urgent dilemmas facing the culture and education sectors, with events such as the Forum for Cultural Industries and Education Week. We have honored, and enabled dialogue between leading artistic and literary creators, with events such as Lessons and Masters and Literary Conversations in Formentor. And we have organized activities with the Casa America de Catalunya. The second year of the Masters Program in Governance and Human Rights, organized by the Fundación Santillana, the Jesus Polanco Chair in Ibero-American Studies and the Autonomous University of Madrid, was taught by renowned senior faculty members and offered an academic program that responded to the most urgent contemporary legal issues. In light of the interest in these issues, the Fundación Santillana for Ibero-America also organized a conference in Colombia dedicated to Governance and Human Rights with recognized experts in the field. In Latin America the Foundation’s activities are focused on fostering debate on educational issues, and we support initiatives that promote reading and literacy. These initiatives are each year supported with the Vivalectura Prizes in Argentina and the Vivaleitura Prizes in Brazil, the Literacy for Youth and Adults Seminar in Argentina and the distance learning course for teachers and educators in Brazil. In 2013 the Foundation will continue to pursue these initiatives with special emphasis on Latin America where, under strict criteria of excellence and quality, we will promote debate which will enable us to explore current challenges, identify the most qualified cultural agents and give greater exposure to their work. Self-regulation and ethical codes PRISA has continued in 2012 with its commitment to a solid and professional communications and media sector by taking an important step in self-regulation. In 2011 we adopted a Code of Conduct, mandatory for all workers, in which pluralism and respect for all ideas, cultures and people are described as the company’s core values, with the primary objective being a respect for human dignity.
PRISA Executive Summary 2013
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