This document, distributed to all employees of the Company and available on the intranet and websites of all Group companies, includes an overview of the principles, objectives and values of PRISA, and the standards of behavior that employees must comply with. These are considered necessary and crucial to the overall success of the Group and in order to strengthen and enhance the Group’s presence and participation in society. The code, which includes guiding principles on human rights and civil liberties, equal opportunity and nondiscrimination, environmental protection and our own ethical principles, sets out a series of measures to ensure compliance and demonstrates the commitment of PRISA to good corporate governance, transparency and social responsibility. In 2012 PRISA completed the Code of Conduct, approved 32 in 2011, with a new code specifically focused on the Web 2.0 environment applicable to all employees of the business units and companies belonging to the Group, and which provides some basic guidelines for good use of web tools as well as a protocol for dealing with crisis situations. These principles will help communicate and foster company values, at both a personal and professional level, with regards to the use of the Web 2.0 environment. PRISA has a specific strategy to ensure and safeguard the privacy of its readers and users. Each of our services and products are designed in accordance with current legislation and best practice in order to provide maximum protection. Measures taken include the implementation of transparent privacy policies, while data collection and management is in strict accordance with current legislation. The use of personal data is at all times strictly related to the services subscribed to, and there are tools for the control of all data held by PRISA. The Chief Privacy Officer is responsible for overseeing policy in the business units. The privacy of our customers’ data is a top priority for the Company. The user has total control over all their data. It may not be shared with third parties, without the express permission of the user, who at all times has the option to modify his or her data and unsubscribe. In keeping with a commitment to an ongoing exchange of ideas in their relevant sectors, PRISA companies are active members of different professional associations and organizations. PRISA is a member of the European Publishers Council, has been instrumental in the success of the Foro Iberoamérica and actively collaborates with the Inter American Press Association (IAPA/SIP). It is also an active member of the Conseil de Coopération Economique (CCE) and collaborates with the Paley Center for Media in New York and Los Angeles. In Spain, Santillana is member of the National Book Editors Association (ANELE), the Federation of Publishers’ Guilds (FGEE) as well as other educational organizations with common values such as quality and responsibility in teaching. SER is a member of the Asociación Española de Radiodifusión Comercial (Association of Spanish Commercial Radio Broadcasters). In the audiovisual sector, PRISA TV represents the Group in UTECA (TV and Audiovisual Content Union). The Group’s newspapers are members of AEDE (Spanish Newspaper Editors Association). All the Group’s media in Spain are signed up to the Association for Self-regulation in Commercial Media (Autocontrol). In Portugal, Grupo Media Capital is a member
PRISA Executive Summary 2013
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