Responsible management of our users and digitization

Digital technology has definitively placed people at the center of everything, and companies in the business of creating and distributing content must now rise to this new challenge.

The responsible management of our users must first start with preparing our professional teams to face the challenge of digital transformation, a transformation that requires us to be ready to respond appropriately to changing user and consumer habits. To this end, over the past two years, PRISA has been promoting an ambitious transformation plan to provide us with the organization and corporate culture necessary to understand the opportunities offered by technology and the digital world for our business group. This plan includes training and professional development programs that will enable our internal users to adapt to this new reality.

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