5 At PRISA we believe that our very business operations play a significant social role in the development of a democratic and sustainable society. That’s why the company has always focused on developing the best possible teams of professionals and on championing quality and credibility across all our products within the same ethical framework under which El País was founded: that is to say, solidarity, transparency, independence and the protection of the environment. As a media and education group, we take our responsibilities seriously, not merely in how we manage our businesses but also through our products and content – through which we strive to raise awareness and educate and inform the public of the issues facing society. We believe that our relationships with our employees, shareholders, users, customers and suppliers are key to our mission to act responsibly. That’s why our sustainability policy is developed daily through dialogue with all these groups. Firstly, by means of what is at the very heart of our operations: content. Secondly, through responsible management. And finally, by broadening the scope of our operations to include a wide range of social and cultural initiatives that foster debate on the future of the sectors in which we are active and that give a voice to minorities in defense of human rights and the environment. 40 Sustainability Report 2014 Sustainability at PRISA SUSTAINABILITY AT PRISA Create sustainable value for the Group and its stakeholders, championing sustainability in the areas of media and education in Spanish and Portuguese, and to pass this value on to society at large (reputation). Mission: To contribute to the cultural development of people and the progress of society by offering goods and services that will generate rewarding experiences and emotions in education, news and information, and entertainment. Differentiation Values: People, pluralism, innovation, rigor, transparency, independence, dedication, connectivity, self-critical, security. Creation and distribution of Vision: To be the global brand of reference in culture and education in Spanish and Portuguese. Levers Corporate governance, senior management and communications departments. Stakeholders Social transversal and integrated APPROACH content Responsible management social and cultural initiatives • Respect for the law • Human resources • Environmental security • Communication • Innovation • Change • Administration and Finance • Commercial and sales • Shopping • ICT Action Plans Analytics Economic Environmental • TV • Radio • News • Publishing • Education • Human Rights and Millennium Development Goals • Sponsorship, patronage and alliances • Social initiatives • Promotion of debate • Promotion of culture, the arts and journalism • Corporate Volunteering Channels of transparency and dialogue Proactive Communications CSR Reports AXES STRATEGY OBJECTIVE
Resumen ejecutivo 2014 EN
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