41 Sustainability Report 2014 Dialogue and communication with stakeholders and interest groups As a media group, PRISA strives to set the standard when it comes to its commitments and social responsibilities to its shareholders, investors, employees, clients and customers, suppliers, the social milieu, institutions and society at large. To this end, each company within the Group possesses its own mechanisms for communicating with its stakeholders and interest groups, whereby the companies remain informed of their concerns and needs and are thus equipped to respond appropriately. Our sustainability strategy Creation and distribution of content Our credibility and prestige are among our greatest assets but this is not the only reason why every day millions of people read, watch, tune in, or log on to our services in search of information and news. Since the very outset, PRISA has played the role of responsible opinion leader and watchdog, working in defense of pluralist democracy, creating awareness around the issues that affect us. Our media have spoken loudly and eloquently –either through special coverage or by providing free advertising spaces for NGOs– on a number of campaigns and in defense of human rights. As the world’s largest educational publishing group in Spanish and Portuguese, PRISA, through the publishing brand Santillana, plays its role of leadership responsibly. We believe that education is a vital tool for the social, political and economic development of the societies in which we operate. As well as our commitment to quality, innovation and service, we have contributed over the decades to improving educational practice and have facilitated public debate on the future of the education systems in Spain and the Americas.
Resumen ejecutivo 2014 EN
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