2013 2012 Annual rate of rotation in 2013: 5% Note: The rotation rate is measured by comparing reincorporations and leaves, divided in terms of active workforce 42 Sustainability Report 2014 Responsible management Responsible management of our professionals Providing guarantees to our stakeholders with respect to our duties and obligations as a business is crucial to our responsibility as an organization. PRISA would never reach its business objectives without the efforts and dedication of our professionals, who together make up a diverse and multidisciplinary team, all sharing common goals. Working at PRISA means joining a team of professionals in an environment that favors innovation, creativity and teamwork. Through integrated and effective management of people, we foster both the personal and professional development of all our employees. Responsible management of our users and digitalization Digital technology has definitively placed people at the center of everything, and companies in the business of creating and distributing content must now rise to this new challenge. The responsible management of our users must first start with preparing our professional teams to face the challenge of digital transformation, a transformation that requires us to be ready to respond appropriately to changing user and consumer habits. To this end, over the past two years, PRISA has been promoting an ambitious transformation plan to provide us with the organization and corporate culture necessary to understand the opportunities offered by technology and the digital world for our business group. This plan includes training and professional development programs that will enable our internal users to adapt to this new reality. PRISA workforce Workforce by sex 11,443 12,191 2013 2012 Female 5,493 (48%) 5,644 (46%) Male 5,950 (52%) 6,547 (54%) Workforce by geographic region 2013 2012 Spain 5,607 (49%) 6,313 (52%) International 5,836 (51%) 5,878 (48%)
Resumen ejecutivo 2014 EN
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