43 Sustainability Report 2014 Responsible management of our communications PRISA’s Corporate Communication and Marketing has adopted a proactive approach focused on the continuous improvement of the Group’s reputation. The key strategies are based on integral communication, research and ongoing analysis, positioning, segmentation and communications 3.0 in order to properly manage corporate identity, internal communications, external relations, and social responsibility. Responsible management of our suppliers The goal of PRISA’s purchases and procurement policy is to build up a solid base of suppliers and collaborators which will enable all our companies to acquire goods and services under the strict criteria of efficiency, cost, coverage and technical and productive capacity. PRISA also evaluates the supplier’s integrity and its fulfillment of its fiscal, labour, human rights, environmental and, above all, the legal obligations in force in that country. Responsible management of environmental resources PRISA is committed to reducing the costs and the impact that our operations may have on the environment. The Group’s Environmental Security Policy includes a series of basic principles in the area of legal compliance that contribute to the continuous improvement of our operations: ƒƒ PRISA will comply with all applicable legal requirements, and will, whenever possible, make every effort to anticipate them. Paper cycle in PRISA Raw material: 20% Forests (fresh fiber) (recycled fiber) Suppliers management Products Local environment (Spain & Portugal) 2013 Offices Sale Recycling Press Books Magazines (30% paper acquired) (70% paper acquired) Raw material: 80% Authorized manager Client Production waste Devolution 45.500 TN
Resumen ejecutivo 2014 EN
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