ƒƒ The group will actively strive to reduce and prevent pollution and waste, and to conserve energy in all its operations. ƒƒ The group will require its suppliers to conduct their operations in an environmentally responsible manner. ƒƒ The group will ensure the safety of industrial operations, to avoid negative impact on the environment. Social and cultural initiatives During 2013 the Group continued its tradition of fostering and promoting social solidarity, human rights and the environment in order to raise awareness among readers, viewers, listeners and users. PRISA’s media have long championed campaigns in favor of human rights and development as promoted by NGOs such as UNICEF, WWF, Intermón Oxfam, Fundación de Ayuda contra la Drogadicción, Ayuda en Acción, Red Cross, Manos Unidas, Medicos sin Fronteras, Save the Children and the UNHCR. Support is offered through habitual reporting and specific sponsorship or promotion deals. Moreover, each of the Group companies individually collaborates on initiatives with third parties for the abovementioned purposes. Such initiatives are shared on PRISA’s Social Responsibility Observatory, a body in which all business units are represented and whose responsibility is to develop and manage a comprehensive global and cross-corporate social responsibility strategy and to channel, support and coordinate the strategy of each of the companies and business units. 44 Sustainability Report 2014 Commitment and future challenges A commitment to our stakeholders, internal and external, has always been at the very core of all PRISA’s operations. From the very beginning, PRISA has championed innovation and rigor as the best ways to guarantee improvement of service to our customers across all its products. PRISA’s commitment to sustainability has been recognized by investors since 2008, when the international index for corporate social responsibility and sustainability, the FTSE4Good, was established. FTSE4Good is a package of indices aimed at measuring the efforts of 30 Spanish companies to meet globally recognized standards, and PRISA has been included on the index since the very beginning in recognition of its good practices. In June 2014, PRISA once again received the index certification for maintaining the required standards on corporate social responsibility, Human Rights, labor, environment and anti-corruption PRISA has also been signed up to the United Nations Global Compact since 2008. The company thus signaled its commitment to aligning its operations and strategies with ten universally accepted principles in the areas of human rights, labor, environment and anti-corruption, as promoted by the UN. In 2010, 2011 and 2012, the Spanish Network for the UN Global Compact congratulated PRISA for its Progress Report, lauding the quality of the information reported, the organization of the document, and the initiatives carried out by the company and its business units to integrate CSR into the Group’s management.
Resumen ejecutivo 2014 EN
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