115 Social Responsibility and Sustainability Report 2017 | PRISA In 2016 PRISA has continued to receive wide recog-nition for its social initiatives, both for how it conducts its business activities as well as for company manage-ment. The Group was chosen by the Global Compact of the United Nations to serve on the Steering Commit-tee of the Spanish Network, from where we will be able to more actively harness the potential of our company to contribute to sustainable development and act as a socially responsible company. In the area of content, we have been honored by the SERES Foundation with the award Premio SERES 2016 going to Planeta Futu-ro, the El País portal for sustainable development, for its efforts to raise awareness in this area. PRISA is committed to the defense of freedom of ex-pression, freedom of conscience, and human rights. We see social responsibility not as a mere supplement to our endeavours, but as an essential part of the Group. PRISA’s media have long championed campaigns as promoted by bodies and NGOs such as the FAD (Foundation Against Drug Addiction), of which we are founding sponsors and where we work actively on its Media Committee to promote its activity. We also work with Unicef, WWF, Intermón Oxfam, Ayuda en Acción, Red Cross, Manos Unidas, Médicos sin Fronteras, Save the Children and the Unhcr. Support is offered through habitual reporting and specific sponsorship or promotion deals, placing our media at the service of the global community as part of our commitment to raising awareness and mobilizing society. In the field of innovation, research and development, PRISA is a founding patron and active collaborator of the Fundación Pro CNIC, whose main objective is to raise awareness about the vital work in research and prevention of cardiovascular disease being carried out by CNIC, the National Center for Cardiovascular Research, led by Valentin Fus-ter, and that has put Spain at the forefront of such research. PRISA is part of the group of companies constituting the Fundación SERES, a Foun-dation that promotes corporate engagement and commitment to improve society through socially responsible actions that are aligned with company strategy and the policy of crea-ting value for all. As part of this collaboration, PRISA sits on its steering committee, the com-munications committee and is a member of the jury for the Awards for Corporate Innovation and Social Commitment. The Group has also participated in the development of the series of forums, the CEO Talks, on CSR and the crea- Planeta Futuro team receives the Premio SERES award
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