120 4 | Sustainability at PRISA The El País School of Journalism TILDE Awards The new TILDE Awards were held on the occasion of the 30th anniversary of the UAM-El País School of Journalism. Video, audio, photography, comics, new data vi-sualization formats... Any of these tools, either on their own or combined, allows journalists to build stories for online publication. All too aware that this aspect of digital journalism is in a continuous pro-cess of transformation, the School decided to pay tribute to the best work each year using these new digital narratives. The award is aimed at journalists aged between 18 and 35 who have developed their stories in Spani-sh or Portuguese. Judges are looking for not just good journalism, but also originality in presenting the story and the journalistic use of tools that may not necessarily have been originally created for the profession. PRISA Radio PRISA Radio sees CSR policy as at the very core of its business operations – focussed chiefly on news and entertainment – and is all too aware of the impact of said policy on the process of social transformation. PRISA Radio endeavors to be a responsible and sustainable company, and be seen as such, and our reputation and how we are seen by society are key when it comes to planning our activities, whether these be our own initiatives or those we undertake in partnership with third parties. Among PRISA Radio’s initiatives in Spain over the past year, special mention should be made of the LOS40 Music Awards gala, the proceeds of which went to the AIDS NGO Fundación Lucha contra el Sida. The Cadena Dial Awards gala, meanwhile, gave part of the proceeds to the Fundación Cana-ria CESICA and its Proyecto Hombre Foundation, which runs programs in the areas of addiction and social exclusion. Finally, proceeds from the Radio-lé Awards Gala were donated to APASCIDE, a Se-ville association that helps the deaf and blind. Generally speaking, all PRISA Radio stations in Latin America ran social, charitable and cultural initiatives. Primavera Pop Festival, at the Plaza Mayor in Madrid
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