119 Social Responsibility and Sustainability Report 2017 | PRISA 471,500 students, 77,300 teachers and 15,600 newspapers, thereby awakening an interest in journalism among many young people. Taking full advantage of the benefits of new tech-nologies for teaching and learning, the program asks students to design their own newspaper, both in print and in digital format. This learning tool helps students to develop a range of skills, such as critical thinking, writing, analysis and structure, and creativity, all in a natural way. As well as vying for the top prizes, the student teams can take advantage of valuable resour-ces and content related to journalism and cu-rrent affairs, material that can be used in every-day classroom work, regardless of the subject and educational level, as well as used as a resource and starting point for generating debate. The UAM-El País School of Journalism The UAM-El País School of Journalism belongs to a non-profit foundation made up of the Universi-dad Autónoma de Madrid (UAM) and the newspa-per El País. Founded in 1986, it celebrated its 30th anniversary last year. The School’s main initiative is the Masters in Jour-nalism, the oldest such postgraduate degree for quality journalism in Spanish. The degree is awar-ded by the Universidad Autónoma de Madrid upon successful completion of the course, which lasts 22 months —12 of which are remunerated work experience at any one of PRISA’s media outlets. The rest of the time, students receive training at the School, where they work in small newsrooms and learn in a practical way. For the past few years, the School has also offered workshops on journalism to the general public. Over the past 30 years, the school has been pri-vileged to welcome García Márquez, as well as other Nobel laureates, such as Mario Vargas Llo-sa and Jose Saramago, as well as a wide range of professors and lecturers. The School has now trained about 1,200 students (10% of them from Latin America) and many of its alumni are now pro-fessionals either working inside (21%) or outside (40%) PRISA. A total of 38% work in the commu-nications sector. The School of Journalism has been a pioneer in new digital narratives, and the master’s degree is at the forefront in the use of new digital tools. Stu-dents are currently exploring the journalistic uses of social media and are experimenting with video in 360 degrees. But, above all, the School’s ove-rarching mission is the transmission of the values of quality journalism while never losing sight of the spirit with which it was born: to be a school of jour-nalistic content. Photojournalism Workshop in El País
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