118 4 | Sustainability at PRISA such as Alejandro Sanz, Mario Vargas Llosa and Isabel Coixet, among others. The proceeds went to Doctors Without Borders, while Berklee College awarded a scholarship. PRISA Noticias titles also collaborated actively in the development of sponsorship agreements be-tween PRISA with NGOs and foundations. El País con tu futuro El País, in collaboration with the Santillana Foun-dation, held for the second consecutive year El País con tu futuro at Kinepolis. This is motivatio-nal career guidance event aimed at helping young people choose their academic and professional path. 3,000 attendees and 78 speakers from a wide range of different sectors participated in the event, which garnered 16 million hits on social me-dia. Given the success of the event, it was decided to launch an edition in Mexico City, where more than 30 experts from different sectors gave gui-dance to young people. Once again this year, El País organized a number of journalism workshops for children in hospitals in the Madrid region, at the Niño Jesus Hospital, at schools in Puerto Rico and Mexico, at founda-tions, and at the Madrid Book Fair. Children thus get to learn more about the profession of journa-lism, they get used to navigating a newspaper and develop their creativity in designing the cover of their very own paper. El País also held a short story competition, with the theme of diversity for 12-16 year olds, called Un País de Capacidades. El País de los Estudiantes El País de los Estudiantes is a widely acclai-med, pioneering free school newspaper project, with both recreational and educational value, and aimed at teachers and students alike, with a fo-cus on those students in the 2nd cycle of ESO, Bachillerato, Vocational Training and Intermediate Vocational Training. It promotes multidisciplinary learning, teamwork and the personal development of each student. In 2016, El País celebrated the 15th edition of the acompetition. The program was created in 2001 and over the past 15 years has involved more than El País de los Estudiantes winners
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