14 2PRISA, a global group PRISA is the world’s leading Spanish and Portuguese-language media group in the creation and distribution of content in the fields of culture, education, news and information, and entertainment. Present in 23 countries, PRISA reaches more than 60 million people through its global brands El País, LOS40, Santillana, W Radio and As. As market leader in press, TV, both spoken-word and mu-sic radio, and education, it is one of the Spanish-speaking world’s largest media groups thanks to its high-quality content and its eagerness to embrace the digital economy through the connectivity and innovation of its products and services. Its presence in Brazil and Portugal, and among the growing Hispanic community in the US, opens up a global market of 700 million people. With 25 million unique users* (123 million unique browsers**) worldwide, PRISA is at the forefront of communications companies and has a solid stra-tegy of content creation and distribution, offering products and services adapted to users’ changing consumer habits through a wide range of formats, channels and platforms. Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Spain, US, Guatemala, Honduras, Mexico, Panama, Paraguay, Peru, Portugal, Puerto Rico, UK, Dominican Republic, Uruguay and Venezuela * (Source: comScore, 2016) ** (Source: Adobe Omniture + Netscape, 2016)
Informe_Anual_PRISA_EN
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