15 Social Responsibility and Sustainability Report 2017 | PRISA As a brand, we aspire to be the world’s gold stan-dard in culture and education in Spanish and Por-tuguese. And the rapid changes taking place in the media and content sector have spurred PRISA’s transformation into a “new company”, focused not only on the production and distribution of quality content, but also on learning more about each of our stakeholder groups, as well as on the use of new technologies. Mission, vision and values always been embraced by the teams of professio-nals working at El País and have subsequently been taken on board by all the Group’s companies as they strive to be both socially responsible and world leaders in the fields of education, and news and en-tertainment in the Spanish and Portuguese-spea-king markets. We are thus responsive to the needs and expectations of a free, responsible, respectful and sustainable society. A commitment to society is at the very core of PRISA. From the very beginning, the founders and promo-ters of El País have been committed to Spanish society, to defending and expanding democratic li-berties, equality and civil rights for all. All too aware of this responsibility, almost four decades on, this commitment remains as strong and vital as ever and now embraces Ibero-America.This vision is shared by all those who work in our organization and is evi-dent in the work and in the day-to-day operations of all those who work for PRISA. These values have Self-criticism aimed at achieving personal and business improvement. Creativity and innovation in the development of business. Attention to the demands and concerns of society at all times. Responsible, efficient and sustainable management which generates added value for both the shareholder and for society as a whole. Founding principles Independence and rigor in our role as informers, educators and communicators. Responsibility, intellectual honesty and transparency. Pluralism and respect for all ideas, cultures and people. Defense of freedom, peace, equality of rights and opportunities; and the protection of the environment.
Informe_Anual_PRISA_EN
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