18 2 | PRISA, a global group BUSINESS AREAS Santillana A passion for learning 2016 was an important year for Santillana, in terms of both results as well as new business initiatives and educational and training projects. The com-pany reported operating revenues of 638 million euros and EBITDA of 171 million (+ 2.3% com-pared to 2015). By country, there was noteworthy performance from Spain, Brazil, Mexico, and exce-llent results from Peru. Elsewhere, overall progress was good. In the United States, school takeup in the state of Florida has spurred a significant in-crease in revenues and EBITDA, compared to the previous year. September saw the culmination of the purcha-se of Carvajal Educational Solutions, one of the leading companies in Latin America in the deve-lopment of content and technology for learning, particularly textbooks and prescribed children’s and young people’s literature. The operation in-cluded the brands Greenwich, Buenas Noches, Torre Papel, Zona Libre, Kapeluz, Educa Inventia, and Voluntad, along with the license for use of the Norma brand. With this operation, the company strengthens its education business in Latin Ame-rica, while preserving the identity of its brands and equipping itself to face the educational challenges of today’s society. Learning solutions UNOi and Compartir offer a comprehensive response to very real educatio-nal needs and now account for 17% of company revenue, with more than 850,000 students. UNOi ended the year with 282,000 students, and in Mexico presented its renewed educational model at an event called UNOi Forward. The project de-fines three student-centered approaches: know, evaluate and act. A new program DO, namely lear-ning by making and doing, has been added to the existing two programs, SE in Spanish, and BE in English. Meanwhile, Santillana Compartir reached 571,000 students in 14 countries, and reported an increase in revenue of 12% compared to 2015. Boasting a revamped website, it continues to forge ahead in education, which it sees as based on four pillars: student-centered learning, creating digital lear-ning environments, involving the entire educatio-nal community and comprehensive assessment of learning.
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