19 Social Responsibility and Sustainability Report 2017 | PRISA The Languages Division had a very good year in sales and exceptional performance results. The most significant growth occurred in French language learning in Spain, where Santillana Français’s range of products was the students’ favorite, leading the market. Richmond, the company’s English language learning imprint, maintained its strong position in Latin America and Spain, contributing to the digital transfor-mation of the Group through the inclusion of its content in both UNOi and Santillana Com-partir. Meanwhile, growth in Asia underscores the international quality of Richmond’s cata-log. Noteworthy among the trends in the Latin American market, were the increase in hours of English learning in state formal education, and a growing interest in bilingualism in pri-vate schools. Richmond is actively involved in providing educational solutions for both ini-tiatives. The acquisition of the English imprint Greenwich, belonging to Carvajal Educational Solutions, complements the Richmond’s cata-log and contributes to the company’s market expansion for English language learning. In the field of children’s literature, Loqueleo ce-lebrated its first year by completing its launch in Spain, Bolivia, Ecuador, Peru, Puerto Rico, Dominican Republic, USA, Venezuela and countries in both Northern and Southern Cen-tral America.* It was a key year for consolidating the new brand and its catalog, and for creating a power-ful community of readers on social media (Fa-cebook, Twitter, Youtube and Instagram), exce-eding 2 million followers. In addition, Loqueleo has created an app to create stories and a platform for reading comprehension, based on PISA measurement standards, to be presented in 2017. Santillana maintains its commitment to edu-cational innovation with new projects such as Set Veintiuno, the program that provides re-sources and services to nurture the talents and skills required by citizens of the 21st century. It is divided into four areas: Activate, Think, Ex-periment and Communicate, and is based on project work that tackles different challenges. It includes the programs: “Programming things”, “Learning to Get Ahead”, “Learning to think”, “The value of things” and “Browse and pro-gram”. Its commercial launch will take place in 2017 in Spain, Colombia and Mexico. In the field of evaluation, Santillana has created the LOGROS Program, which integrates the platforms Habilmind (diagnostic assessment of schools and the cognitive and emotional as-pects of students), Aprendiza Eficaz (Effective Learning – a portal for the training of basic cog-nitive, math and reading skills) and a collection of practical notebooks. Presentation of the imprint Loqueleo at the Teatros del Canal * Northern Central America: includes the countries: Guatemala, Honduras y El Salvador. Southern Central America: includes the countries: Costa Rica y Panama.
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