23 Social Responsibility and Sustainability Report 2017 | PRISA average of 1,200 videos. Proprietary formats have been developed in the newsroom with the aim of consolidating a truly differentiated brand. 2016 also saw a commitment to live video, with around 50 television specials produced. These included debates between political candidates, the program from the Congress of Deputies on the investiture, or the special on election night in the United States that aired simultaneously from studios in Washington, New York and Madrid. A content schedule has been launched on Facebook Live, with more than two hours of live video each day. The year also saw a huge climb in audiences on the distribution channels of social media. Face-book is already our main publishing vehicle. El País has also opted for longer formats, partici-pating in the production of documentaries; and it remains committed to innovation, premiering con-tent produced in VR. Technological development for video has con-tinued apace. In 2016 we debuted a new studio set in the middle of the newsroom, a new platform for signal reception and a bigger team that allows for more complex products. We closed a deal to adapt the Youtube player to the contents of El País, which will enable better distribution and mar-keting of our videos. In short, our audience has grown from 85 million at the beginning of 2015 to 173 million at the close of 2016. Permanent offer of contents of El País Video.
Informe_Anual_PRISA_EN
To see the actual publication please follow the link above