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Informe_Anual_PRISA_EN

24 2 | PRISA, a global group CELEBRATION OF THE 40TH ANNIVERSARY OF EL PAÍS On May 4, 1976, the very first issue of the newspa-per El País hit the newsstands. Four decades later, the paper celebrated its anniversary as the most-read global newspaper in Spanish. Music played a major part in the celebrations. In January, El País began its series of live music events, Los Matinales. Held during daytime over weekends, these events featured performers such as Iván Ferreiro, Marlango and Leiva. Under the slogan “Join the Conversation”, El País also hosted talks with some of the movers and shakers of the last 40 years and those who will prove influential in the coming decades. El País thus offered a space for reflection, inviting readers to an open and inclusive dialogue, based on news, analysis, tolerance, democracy and dignity. February 22 saw the premiere of the documentary El País with the Constitution at the Capitol Cine-mas, a film that narrates the experience of those who lived through the attempted coup of February The King and Queen visit the exhibition marking El País’s 40th anniversary 23, 1981, and which traces the role played by the newspaper during that key moment in the history of Spain. El País and LOS40 joined forces to celebrate both their anniversaries with the Paul McCartney con-cert at the Vicente Calderon stadium in June. After more than a decade, Paul McCartney returned to the stage in Spain to a crowd of more than 40,000 fans. El País’s 40th anniversary celebrations reached a climax during the first week of May. From Mon-day May 2 to Sunday 8, the newspaper hosted a multisensory exhibition at the Palacio de Cibeles in Madrid, dedicated to the history of the news-paper and which recalled all the major events that have contributed to the transformation of Spanish society. The figures speak for themselves: more than 15,000 visitors, 350 iconic images, 120 historic co-vers and 15 cutting-edge hi-tech screens in seven spaces dedicated to these four eventful decades. In addition, Fukushima, Contaminated Lives, the first report in virtual reality in the history of El País, was screened. On Wednesday, May 4, to mark the date of the foundation of the daily newspaper, El País hosted a lunch for employees in the Crystal Gallery at the Cibeles Palace, attended by around 600 people. Thursday, May 5, saw the gala dinner for the 40th anniversary of the newspaper, which was attended by Their Majesties the King and Queen of Spain. During the ceremony, the awards for the thirty-third


Informe_Anual_PRISA_EN
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