25 Social Responsibility and Sustainability Report 2017 | PRISA edition of the Ortega y Gasset Awards for Journa-lism were handed out. On Friday, May 6, the paper paid tribute to the newsagents who have sold more than 5.200 mi-llion copies of the newspaper throughout its his-tory. That same Friday also saw a class reunion for alumni of the UAM-El País School of Journalism, celebrating its 30th anniversary. In order to better share this unique journey through recent history with all our readers, El País took the exhibition on the road to Bilbao, Barcelona, San-tiago, Valencia and Seville, and even crossed the Atlantic to Mexico City. 2016 was also a busy year of institutional activi-ty for El País, with the organization of a range of discussion forums, involving top-level government officials and key business and opinion leaders from all over Ibero-America to discuss challenges and opportunities in the region from an economic, socio-political and geostrategic standpoint, such as the Forum for Peace in Colombia, in Colombia; the Forum ‘Latam, USA & Spain in the Global Eco-nomy’ in New York, and the Forum “Hitachi Social Innovation Forum 2016” which focused on techno-logy, social innovation and infrastructure. The past year also witnessed the launch of Libro-tea, El País’s book recommender. Here, a range of leading figures from the world of culture, as well as users, share their literary suggestions. El País also launched in May, the very first edition of El País Retina, a forum on the digital revolu-tion in Latin America that addresses technologi-cal Mexico City’s head of Government inaugurates the Exhibition marking the 40th Anniversary of El País at the capital’s Palacio de Bellas Artes trends. The goal is to understand the impact of digital transformation in the Spanish-speaking world, particularly in Ibero-America, and to beco-me a true forum for agents of change. The second edition of El País, con tu futuro, was also held. This forum is focused on the world of education, employment and professional deve-lopment and is aimed providing career guidance to young people, in their 2nd year of Bachillerato. Over the course of two days, around 2,000 high school students gathered in Madrid to attend more than 70 talks given by renowned professionals from all sectors and to participate in a wide range of workshops geared towards promoting effective communication, leadership, teamwork, and creati-ve thinking skills. During 2016, El País +, an El País subscriber loyalty scheme first launched in 2014, continued to offer subscribers the opportunity to attend a wide range of cultural events throughout Spain. Throughout the year, more than 55,000 tickets for previews of movies, music, classical music concerts and pri-vate visits to major exhibitions were offered, and 1,170 subscribers enjoyed these and other events related to El País. Although the number of subscriptions has fallen by 9.6% compared to 2015, average subscription re-venue has increased by 18% due to the continued profitability of these special deals and the policy aimed at retention and fostering loyalty among our customers throughout the year.
Informe_Anual_PRISA_EN
To see the actual publication please follow the link above