26 2 | PRISA, a global group Winners of the tenth edition of the As Sports Awards AS In June 2016, As.com achieved a record high of 7,735,000 unique users worldwide, from PCs, ac-cording to ComScore, coinciding with major spor-ting events such as the European Football Cham-pionship and the Centennial Copa America. In Spain, according to Comscore Multiplatform fi-gures (PC plus access from mobile devices), As. com reached an audience of 7.8 million people, in November 2016, making it the second-ranking media outlet in the Spanish market. The Americas sees growth. As.com’s internatio-nal expansion continues apace, especially in the Latin American market, with extraordinary growth in traffic. Particularly noteworthy are the editions in Mexico, with growth of 113%, and Chile and Co-lombia, with increases of 130% and 70%, respec-tively. Traffic from the American continent now ac-counts for 48% of the total, a figure that shows As’s firm commitment to internationalizing its contents. In November, As.com was the most viewed Spani-sh- language sports media outlet in Latin America, according to ComScore data. In October 2016, all Latin American editions – Mexico, Colombia and Chile – were leaders in their respective countries, a position they reached in record time. As continued to expand its brand throughout 2016, with the opening of a new office in Miami, to serve the US market. In the US, it increased its audience by 67%, compared to 2015. It also continues to expand through franchising in Asia (Singapore and
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