27 Social Responsibility and Sustainability Report 2017 | PRISA Malaysia) and reached out to African audiences (South Africa). As English, the English-language edition of the site, has also seen a significant in-crease: 112% in the last twelve months, thanks to the expansion of its contents. Meanwhile, the newspaper’s website has adap-ted swiftly to technological changes. In 2016, As rolled out responsive design, in order to optimize the display of content on different devices, particu-larly mobile, which already accounts for the No. 1 mode of access by readers: 62%. In addition, an increasing number of users access As content on third-party platforms such as Google AMP and Fa-cebook Instant Articles. As digital transformation continues apace, Goo-gle has shown its commitment to As’s multimedia innovation project Football Data Suite, via to the Digital News Initiative (DNI) Innovation Fund, an alliance of the US company and European media to support innovation and new formats in digital journalism. Also, in line with market trends, As has managed to increase access from new distribution channels, social networks and traffic from search engines, whose weight has grown dramatically. Although readers who access As.com from its home page are still in the majority, these new gateways are be-coming increasingly important. In Spain, the figure is close to 50% and in Latin America, the number has already passed the 50% mark. AsTV, which groups together all the site’s audio-visual content, has also grown significantly throu-ghout 2016, with more than 20 million video views per month, and an interannual increase of 33%, according to the internal measurement tool Om-niture. As for the print edition, As is market leader in se-ven regions in Spain, and where it has widened its lead over its main competitor (OJD). During 2016, As has reinforced its events division, with the creation of the 1st Golf Championship, and it has continued to organize a range of As events, with the participation of sports personalities in se-veral Spanish cities. In addition, As also held the first edition of ED16, a high-profile sports forum that brought together organizers, brands, experts, etc. As was also official media partner for the Tour of Spain (La Vuelta) cycling race and the Interna-tional Under-20 Football Tournament COTIF 2016. December saw the tenth edition of the annual As Sports Awards, which paid tribute to the Spanish athletes who brought home medals from the Rio Olympic Games. CINCO DÍAS Cinco Días’s web site has continued to grow and reported record audiences in 2016, reaching the 2.978 million unique users in April. Cinco Días’s Sites exceeded 4.341 million unique users in De-cember, for an annual average of 3,020,000 unique users (Comscore PC + Mobile). Much of the credit for such good results must go to the consolidation of its most innovative products, such as: the technology channel Smart Life or the vertical Territory SME, aimed at the self-emplo-yed, freelancers and SMEs; mobile versions, both via native apps and on browsers; as well as its commitment to creating new formats and narrati-ves to bring the paper’s trademark credibility and rigor in business and finance news to the web. Cinco Días continued to foster debate and dialo-gue on the latest economic and business issues, and to address ideas and provoke discussion to help understand the challenges of our times. No-table events included The transformation of the digital economy, which was attended by over 300 entrepreneurs, and the Second Forum on Pension Plans in Spain, which looked at the range of di-fferent pension models in Europe. The crucially important Cinco Días Breakfasts also brought to-gether key business and finance figures for debate and analysis. The Ninth Annual Cinco Dias Awards for Busi-ness Innovation paid tribute to NH Hoteles Group, BLENDHUB Corp and the spin-off of the Polyte-chnic University of Cartagena, EMITE. The awards event ended closed with a talk by Chema Alonso, CDO of TELEFONICA. EL HUFFINGTON POST 2016 was a year of consolidation for El Huffington Post. It maintained its spot among the ten most read online newspapers in Spain and, on average, has remained the second most viewed digital na-tive. In addition, this was its best year ever on Fa-
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