28 2 | PRISA, a global group cebook, where it has nearly tripled the number of followers to reach 850,000 “friends”. Further afield, El Huffington Post has continued its international expansion and now has 17 editions worldwide, af-ter the incorporation of Mexico and South Africa. From the outset, El Huffington Post has experimen-ted with new formats and video narratives that are adapted to the new demands of the reader, which has allowed it to triple video views. Its influence has grown, thanks to interviews with key figures from politics and culture and the publication of ex-clusives with widespread media coverage. PRISA REVISTAS, LA FACTORÍA In 2016, the magazines arm La Factoría has esta-blished itself as a leading company in the produc-tion of content in Spain. It has also strengthened its collaboration with PRISA Brand Solutions as a producer of branded content for both PRISA Noti-cias and PRISA Radio. Throughout the year, a diverse range of new con-tent management projects has been won: Hojas for Altadis, Club + Renfe, Observatorio de las Pen-siones, Acciona Magazine, Transforma magazine for Tragsa, Corazón and Salud magazine for the Fundación Española del Corazón, among others. Meanwhile, the company has continued to mana-ge the magazines available alongside Saturday’s El País: Icon, S Moda, BuenaVida and Tentaciones. This reconfiguration of PRISA’s weekend offer has The 2016 Icon Awards made it one of the leading lifestyle publishers in Spain, present in three of the major advertising segments: womenswear, menswear and health. In April 2016, the company launched the site ElMotor.com, specializing in news from the auto-motive sector and which operates transversally across all PRISA Noticias brands (El País, As and Cinco Dias). It closed 2016 with more than 800,000 unique browsers and 5.8 million page views. Sin-ce August, the company has managed the health and lifestyle site BuenaVida + for sports daily As, which exceeded 700,000 unique browsers within a mere three months after its launch. MERISTATION In 2016, MeriStation has launched new content in a bid to draw younger and more audiovisual users. It has surpassed one million monthly video views with programs like Sólo en MeriStation and
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