29 Social Responsibility and Sustainability Report 2017 | PRISA Sabías qué. The number of interactions on social media has doubled from 20,000 daily to more than 40,000 on average. Meanwhile, MeriStation has established a dialogue with the community to reduce the use of ad bloc-kers in exchange for moderate advertising, streng-thening the growing area of native advertising. In Spain, PRISA Radio closed 2016 with 11,208,000 listeners (EGM). Cadena SER, with 4,476,000 lis-teners, is the absolute leader in the spoken-word segment. LOS40, with 2,938,000 listeners, has been the No. 1 radio entertainment brand in Spain for more than five decades and is present in ten Latin American countries. Caracol Radio, with 1,828,000 listeners, remains the leading station for news, sports and entertain-ment in Colombia and is one of the most pres-tigious broadcasters in Latin America. Alongside W Radio, the station is one of the pillars of PRISA Radio. Together, Grupo Caracol’s stations reach 7,850,000 listeners. In Chile, PRISA Radio is undisputed radio market leader with 2,269,000 listeners. Of the ten radio formats formats to be broadcast, five are among the top-ten ranking for audiences, noteworthy among them the spoken-word radio station ADN Radio Chile, and Radio Corazón, which is the most popular radio station in the country In the Mexican market, PRISA Radio operates through Radiópolis, co-owned 50/50 with Televisa, PRISA Radio PRISA Radio is the world’s largest Spanish-lan-guage radio group with 23,087,000 listeners and more than 1,250 stations, either directly owned or associates, spread out over Mexico, Spain, United States, Colombia, Costa Rica, Panama, Argentina and Chile, and through franchises in Guatemala, Ecuador, Paraguay and the Dominican Republic. PRISA Radio has a well-established business mo-del in its various radio formats, and is committed to the expansion of radio and music in Latin America, and to innovation in the audio industry, specifically audio on-demand. This model has positioned PRI-SA Radio as a world leader for Spanish-language radio. PRISA Radio closes 2016 with 23,087,000 liste-ners and 30 million unique browsers For yet another year running, PRISA Radio’s spoken-word stations demonstrated their continued com-mitment to news and information, and sports and entertainment, through a powerful network of sta-tions, websites and mobile applications. Cadena SER unveils its new schedules for the season
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