36 2 | PRISA, a global group memory of the victims and reflect on what led to the collective achievement of the end to armed violence. PRISA Video also continued to produce native vi-deo advertising for different companies such as Banco Popular and Banco Santander. In both ca-ses, Video PRISA was responsible for audiovisual production in collaboration with other Group com-panies, for broadcast both online as well as at the physical events. In 2016, Plural Entertainment Spain brought its production activity under PRISA Producciones de Vídeo via an asset transfer operation. MEDIA CAPITAL During 2016, Grupo Media Capital continued apa-ce with its efforts to optimize processes and cost structures, focusing on areas of strategic growth, and the search for new revenue streams, while maintaining innovation, quality and the diversity of content. In addition, all group companies continued their commitment to creating and bolstering synergies that leverage the best that each has to offer in order to develop innovative projects. The results were positive internally, as well as from from the consumer point of view, and with regard to the introduction of new forms of communication and content to the market. Of particular note were TVI and Media Capital Digital (MCD), which, in addition to the efforts made to integrate their respective editorial and commercial departments, conti-nued to develop synergies, taking advantage of know-how in the digital area and the exclusive content of the station to create innovative and interactive apps. The Group’s radio businesses further develo-ped cross content and services between these channels and the products of Media Capital. In the area of audiovisual production, in 2016 the quality of Media Capital productions was right-ly recognized once again both in Portugal and abroad. The stage and set design and imaging services divisions maintained their international growth and conquered new markets and clients. In 2016, Media Capital reported revenues of 174 million euros and an EBITDA of 41.5 million Shooting of the soap opera A Impostora
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