37 Social Responsibility and Sustainability Report 2017 | PRISA euros. Its advertising revenues amounted to 121.4 million euros. It stand out the increase in video views of the Me-dia Capital Digital sites (CDM) that exceeded 150 million, while the whole of the sites of the Group ranked the top 5 of the ranking in Portugal. TVI TVI maintains its lead for the twelfth consecuti-ve year and expands its distribution TVI ended the year as the undisputed audience leader in Portugal. Its contents embrace a wide va-riety of genres, with a focus on dramas and soap operas, news, entertainment and sport. With re-gards to dramas and soap operas, the network has continued its strategy of bringing such content to prime time, with the broadcast of highly successful shows such as A Única Mulher, Santa Bárbara and A Impostora. Meanwhile, the youth-oriented show Massa Fresca was a huge hit, as was the launch of a new season of Inspector Max. As for news, Jornal da Uma led in its timeslot with a share of 26.5%, and Jornal das 8 was also a leader in its schedule with a share of 22.3%. Meanwhile, Reporter TVI, broadcast weekly, scored an avera-ge audience of more than 1,100,000 viewers, and continues to set the standard for investigative jour-nalism. Flagship entertainment formats held onto their leads in prime time and all day long on weekdays. TVI debuted new seasons of successful formats that were audience leaders on Sunday evenings: the talent shows Pequenos Gigantes, MasterChef Junior and A Tua Cara não me é Estranha reported top-ranking shares of of 27.1%, 30,6% and 28.9%, respectively. Meanwhile, TVI debuted the innova-tive Love on Top format (with a 24% share) and rolled out new seasons of reality shows A Quinta (Final Challenge) and Secret Story, which scored audience shares of 31.1% and 34.3%, respecti-vely. From Monday to Friday, Você na TV maintai-ned its lead in the morning slot with a 28.5% share, and A Tarde é Sua secured a 17% share. During the weekends, the program “Somos Portugal” —a live show that travels the country from north to south— was leader in its timeslot with an average audience share of 21%. In sports programming, matches from the Portu-guese league, the “Taça CTT”, recorded a share of 30%. TVI24 Media Capital’s rolling news channel, TVI24 re-ported an average audience share of 1.9% for the whole day and of 1.8% in prime time, consolida-ting its position as a leading news station. When compared to the all the other Portuguese news channels, audience figures were robust, with 39% share for the whole day, and of 42.1% in prime time. TVI24 remained committed to providing the best and most complete news and current affairs ser-vice, and consolidated its offer of debate shows, comment and analysis. The channel also streng-thened its sports content in partnership with TVI. TVI expands its global presence TVI aims to bring the best of dramas and soap operas, entertainment and news —all made in Portugal— to markets where Portuguese-speaking communities have a significant presence. The very best of TVI in the areas of news and information, dramas and soap operas, and entertainment is now available in 15 countries and on 30 distribu-tion platforms (Angola, Mozambique, Cape Verde, Spain, France, Andorra, Switzerland, Monaco, Lu-xembourg, UK, Timor, United States, Puerto Rico, Australia and New Zealand). In 2016, TVI Ficção and TVI Internacional reinfor-ced their international presence, adding the United Kingdom and Northern Ireland, as well as new pla-tforms, thereby reaching the 300,000 Portuguese citizens living there. Launched in 2015, both TVI Africa, the first Por-tuguese- language channel made specifically for Portuguese-speaking African countries and pre-sent in Mozambique and Angola, and TVI Reali-ty achieved good results. TVI Reality, a 24-hour reality show channel exclusively broadcast on the NOS platform, reached record audiences in 2016 and has regularly made it into the Top 10 pay TV channels. Strengthened presence in the digital environment TVI’s free digital platform, TVI Player, is available online or through the app and brings TVI to ever-yone, either live or in catch-up. Over the past year
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