38 2 | PRISA, a global group it has strengthened its content offer and registered a monthly ave-rage of 7.5 million videos and one million browsers per month. All of TVI’s sites were once again outstanding leaders, with quotas of 45.9% in visits and of 43.2% in page views. In keeping with its commitment to innovation, TVI has surprised and energised the market with the production of new content and formats for various platforms as well as new interactive solutions. Plural Entertainment Plural Entertainment maintains its position as one of the largest audiovisual production companies in Iberia, particularly in the area of dramas and soap operas in Portuguese and in entertain-ment in Spanish. Plural’s customers include the main players in Spanish and Portu-guese television, and its projects are renowned for the originality of their scripts, their cinematography and high production values. Plural’s content leads among different targets and audiences and in a range of timeslots. In 2016, Plural has strengthened its lead, consolidating its posi-tion as a leading producer in Portugal, with over 520 hours of con-tent produced. Its productions set the standard, both nationally and internationally and are present in Chile, Colombia, Paraguay, France, Ecuador and Angola. Some of these countries are also among the company’s shooting locations for major productions, such as the soaps A Única Mulher (Angola), A Impostora (Chile and Mozambique) and Ouro Verde (Brazil). In addition to dramas and soap operas, Plural produced entertain-ment and advertising content. Show with the artists of the soundtrack of A única mulher Meanwhile, EMAV (Plural’s technical arm) and EPC (stage and set design) have had a strong year, specifically with imaging services for sports competi-tions in the case of EMAV, and, in the case of EPC, the building of important sets for entertainment programs, soaps, dramas and series. Both companies attracted new customers and expanded their business to new countries and markets, particularly in Spain and France.
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