39 Social Responsibility and Sustainability Report 2017 | PRISA MEDIA CAPITAL RADIO Media Capital’s good results in the au-diovisual area are also echoed in other areas of the Group. Media Capital Radios (MCR) was au-dience leader in the Portuguese radio market via its station Radio Commer-cial, which reported a 23.5% audience share. M80 maintained its position as the leading radio broadcaster among stations without nationwide distribution and ended the year with an average au-dience share of 6.9%. All radios orga-nized and supported important musical events throughout 2016, bringing them closer to their listeners. The presence at major music festivals, concerts and at the popular M80 festivals are just some examples. Radio Commercial, which ran a series of sell-out concerts, is also a leader among media on Facebook. In the digital arena, this year Media Ca-pital’s sites saw a significant increase in video views, and recorded between them a monthly average of more than 150 million page views. All Media Capi-tal’s sites ranked among the top five in Portugal. Blogs of the Year In 2016, Media Capital launched the “Blogs of the Year” awards, with the aim of hono-ring and recognizing the best blogs and bloggers in Portugal. The initiative was very well received and new editions are being planned. Rádio Comercial celebrates its 37th aniverssary with the band Parabéns in the Night
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