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65 Social Responsibility and Sustainability Report 2017 | PRISA Shareholders may attend the General meeting, as well as conferring their representation in fa-vour of another person, or exercise the right to vote. The Investor Relations Department strives to maintain and improve the flow of communica-tion with shareholders, investors and financial markets, and endeavors to increase the transpa-rency of all information provided. This objective has been even more important during 2016, in light of the following circumstances: • A recovery in macroeconomic conditions in Spain, against a backdrop of political un-certainty. • Macroeconomic difficulties in some of the countries in which the Group operates, chiefly Colombia and Chile • Uneven performance of Latin American cu-rrencies in those countries where the Com-pany operates. • A number of changes to the Group’s peri-meter of consolidation. • The repurchase of debt at discount. • Strategic review process of the company evaluating a range of different alternatives. The abovementioned factors mean it is crucial to provide greater levels of attention to sharehol-ders and investors, both debt and equity, and, consequently, greater efforts by the Investor Re-lations Department. As well as contact with shareholders, investors and financial markets, the Department has sou-ght to provide all the necessary information to financial analysts covering the company so that they can conduct a correct analysis of Grupo PRISA. The above-described circumstances have also required paying special attention to financial analysts in 2016.


Informe_Anual_PRISA_EN
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