78 Sustainability 4at PRISA At PRISA, we believe that our very business operations play a significant role in the develo-pment of a democratic and sustainable socie-ty. That’s why the company has always focu-sed on developing the best possible teams of professionals and on championing quality and credibility across all our products within the same ethical framework under which El País was founded: that is to say, solidarity, transpa-rency, independence and the protection of the environment. As a media and education group, we take our responsibilities seriously, not merely in how we manage our businesses but also, and more importantly, through our operations and content–through which we strive to raise awa-reness and educate, and foster and spread knowledge that will help build a fairer and more sustainable world.. We believe that our relationships with our stake-holders are key to our mission. That’s why our sustainability policy is developed daily through dialogue with all these groups. Firstly, through content. Secondly, through responsible mana-gement. And finally, by broadening the scope of our operations to include a wide range of so-cial and cultural initiatives that foster debate on the future of education and journalism and that give a voice to all those championing freedom of speech, human rights and the environment. As a media and education group, PRISA endeavors to take the lead in the field of social responsibility. To this end, the Group has its own mechanisms for dialogue with its stakeholders, making us alert to their opinions and concerns, and enabling us to appropriately address their needs and demands.
Informe_Anual_PRISA_EN
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