86 4 | Sustainability at PRISA CREATION AND DISTRIBUTION OF CONTENT The chief social responsibility of any media group is to defend and practice, truthfully and vigorously, the right to information and freedom of expression. In this way we contribute to the growth and de-velopment of democratic societies everywhere we operate. With a view to guaranteeing the fulfillment of these duties and the exercise of these rights, El País was a pioneer from the very outset in Spain in adopting a series of professional and ethical fra-meworks such as the Editorial Statute, Style Book and the independent Readers’ Editor, which have been subsequently embraced by all the busines-ses across the group and even by other media groups. These ethical standards have fostered the growth of a business culture that is rigorous, criti-cal and of high quality, and that have set the gold standard in Spain and in the Americas. Our credibility and prestige are among our greatest assets, but this is not the only reason why every day millions of people read, watch, tune in, or log on to our services in search of information and news. Since the very outset, PRISA has played the role of “responsible opinion leader” and watchdog, wor-king in defense of pluralist democracy, and creating awareness around the issues that affect us. Our media have spoken loudly and eloquently —either through special coverage or by providing free ad-vertising spaces for NGOs— on a wide number of campaigns and in defense of human rights. PRISA content strives to provide truthful, complete, engaging, timely and high-quality news and infor-mation on a daily basis that enable readers to un-derstand the world around them and to form their
Informe_Anual_PRISA_EN
To see the actual publication please follow the link above