87 Social Responsibility and Sustainability Report 2017 | PRISA own opinions. To this end, all Group products are governed by rigorous quality control when it co-mes to the creation and distribution of our content. The management teams and the editors of each media outlet evaluate all original content, bought content and advertising, for both print and digital editions, following the guidelines set forth in the El País Style Book. The Style Book establishes the procedures and criteria that allow us, for example, to check facts and distinguish news information from opinion, which must be clearly differentiated at all times. It also establishes how news and sour-ces must be credited, whether or not it was written in the field, must identify the source of both the text and images, and must be on guard for possi-ble manipulation. Independence and non-manipu-lation are not the only guarantee we offer readers and users, however, and the treatment and correct use of language and images are monitored at all times to avoid stereotyping, discrimination and vulgar expressions. As the major educational and publishing group in Spanish and Portuguese, PRISA, through the publi-shing brands Santillana and Moderna, believes that education is a vital tool for the development of the societies in which we operate. As well as our com-mitment to quality, innovation and service, we have contributed over the decades to improving educa-tional practice, and we have facilitated and fostered public debate on the future of the education and learning systems throughout Ibero-America. Every day, millions of people in Europe and Latin America choose our TV channels, read our books, and tune in to our radio stations. All too aware of the influence that our content might have on chil-dren, teenagers and adults, PRISA has set itself certain criteria governing integrity, quality and adaptation of content. PRISA is also deeply com-mitted to promoting Spanish language and culture worldwide. We have shown that raising awareness of social and environmental issues can go hand-in- hand with entertainment, through programs that educate and inform, while also providing entertain-ment at the same time. Santillana makes its textbook and general book content accessible, with versions in Braille and lar-ger font size for people with impaired vision. For public schools in some countries, the company also produces CDs with audio descriptions of ima-ges as an additional aid for students with these difficulties. We take the utmost care when mentioning or sug-gesting web pages within our content. All sugges-ted pages in our books, whether in print or digital format, is carefully analyzed by the editors. For print books we include the date the page was last accessed. We urge teachers and parents to visit these pages before suggesting them to students, in case there has been an undesirable change. In the case of digital content, publishers constantly monitor the links. As an extension of our educational products, we seek to improve the treatment of topics through seminars, events and workshops. For example, in Brazil we run workshops for journalists from the main media with educational experts in order to improve their understanding of the world of educa-tion and thereby ensure proper news coverage in the media. We also publish free technical manuals on trends in the different areas of education to in-crease the dissemination and revitalization of the educational community in the different societies where we are present. All our media outlets are signed up to the “Code for self-regulation of televisual content for chil-dren”. The group also adheres to the “Agree-ment on self-regulation of television advertising”. Meanwhile, our music stations avoid subjects that might prove offensive to listeners or be discrimi-natory, particularly during timeslots when children might be listening. PRISA Radio, all too aware of its social impact, is fully focused on people when it comes to develo-ping its own or third-party content, activities and initiatives, including events and social projects. Highly valued live broadcasts and programs from all kinds of physical locations where the news is happening are common, and these give a real voice to both experts and anonymous individuals involved, making radio the social medium par ex-cellence. This standout feature of our radio model,
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