88 4 | Sustainability at PRISA both spoken-word and music, constitutes a very important differentiating value in the process of di-gital transformation that our radio stations are un-dergoing, and also offers us a huge opportunity for consolidation of the brands, such as SER, Caracol, W Radio and LOS40, as public service entities in the new ecosystem. One example is Caracol Radio in Colombia, which not only acted as a media outlet but also as a critical agent in the peace process. The station gave its full support and cooperation to this global event, every step of the way. We have run special programs, offered analysis, open mics, participa-ted in forums, events, and have supported national government campaigns and projects such as the National Peace Prize, among others. Media coverage of The benefits for peace in Colombia Forum
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