95 Social Responsibility and Sustainability Report 2017 | PRISA Employees Training | thousands of euros | GRUPO PRISA As a result of these coordination efforts, intensi-ve courses on digital marketing were created for PRISA Noticias and for different teams at PRISA Technology. All training was geared towards in-creased productivity and the implementation of new ways of doing things to boost the perfor-mance of the businesses. Meanwhile, between September and December, there was a course on Digital Transformation Strategy, attended by 42 students from all PRISA universities in Spain. Stu-dents were asked to submit, as final coursework, prototypes in Virtual Reality and Augmented Rea-lity. This course garnered the highest degree of satisfaction of all the training initiatives run by the group in 2016. As an added bonus, the course succeeded in establishing ties of trust and a sen-se of belonging to the organization among all the attendees. Campus PRISA is an online training portal for all Group employees and is focused on develo-ping employees’ skill sets, and complements the process of sectoral professional retraining that is demanded by the dramatic metamorphosis of the traditional media economy into a digital one. In 2016, there was a total of 1,690 registered stu-dents, representing an increase of 32.6% compa-red to 2015. In total, 486 students completed some of the courses and modules offered. New courses on offer included the following: Introduction to pro-ject management, Introduction to innovation and creativity, Introduction to Scrum and Scrum Mas-ter, and the Masters in Advanced Digital Skills (2nd Edition), which once again was the most popular course (with a total of 142 students). Courses that were first launched in 2015 also remained in high demand, including: Corporate Management of So-cial Media, Basic SEM, Negotiation Techniques and Conflict Management, and the Introduction to Video for Journalists. Meanwhile, an effort was made to integrate Caracol Radio, with the station enrolling 76 students on different courses offered by Campus PRISA. The target set for 2017 is, once again, to increase the number of courses to meet the most urgent and strategic needs detected in the organization, with a focus on three areas: • L1, developing management skills and tea-mwork. • L2, cross-corporate digital transformation. • L3, retraining of specific professional groups. Mi idea! This is an open innovation platform aimed at getting all employees more involved by making suggestions, sharing ideas for improvement pro-jects and even intellectual property patents. The number of users during the year was 4,701 and the number of spontaneous ideas proposed was 340. This tool is designed to identify both individual ta-lent as well as any groundbreaking or disruptive new ideas that may emerge from any part of the or-ganization. Moreover, the innovation departments and the agents of change of each business unit set challenges to encourage participation and thereby gather the seeds of ideas for projects that will im-prove all Group businesses. Factoría de Experiencia (FEX). The Experience Factory is yet another initiative to boost the deve-lopment of the collective intelligence of the Group through the identification of Technology and Com-petitive Intelligence Experts, who are responsible Spain International 463 315 778
Informe_Anual_PRISA_EN
To see the actual publication please follow the link above