Social Responsibility and Sustainability Report 2016 | PRISA PRISA, a global group 19 cational solution that integrates ICT, and content and services, depending on the needs and pace of each school, is responding successfully to the needs of the classroom. The field of children’s literature saw, in the fourth quarter, the launch of Loqueleo, Santillana’s new children’s literature imprint in Argentina, Colombia and Mexico, among others. The international debut of the imprint was held at the Guadalajara Book Fair in Mexico, with the participation of prominent authors such as Luis Pescetti, Yolanda Reyes and Francisco Hinojosa. The new brand includes a broad catalogue of classical and contemporary authors, and aims to respond to new ways of reading and new ways of engaging readers with each other, with the social networks playing a crucial role in the creation of a “community” and a “social conversation” about reading. The Languages Division had a very good year. The Richmond imprint for the teaching of English is among the leading brands in both Latin America and Spain and has been successfully introduced into schools and universities, where it had previously not been present. In the teaching of the French language, the company has set the standard in Spain with the label Santillana Launch of Loqueleo, Santillana’s new children’s and youth literature imprint
Memoria 2016 EN_PRISA_20160315_V4 baja
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