This process is taking place against the backdrop of the changes that are occurring in the media and content sectors. These rapid changes require the transformation of PRISA into a new company, focused not only on the production and distribution of content in Spanish and Portuguese, but also on building up a greater knowledge base of each of its stakeholders and on the increasing use of new technologies. Since December 2010, PRISA shares have been trading in Spain and in the U.S., making the group an even more plural and international company with a new governance model and a majority of independent board members of major international importance. This ensures both the effective governance and full transparency in all of the group’s activities. operating revenues (in millions of euros) 2009 2010 2.823 3.209 9