Year in review PRISA, a global group sectoral professional retraining that is demanded by the dramatic metamorphosis of the traditional media economy into a digital one. With nearly 2,000 students enrolled in courses specializing in the digital world, Campus PRISA has become yet another tool that fosters transformation and the improvement of the working environment. All course modules are being designed and taught by employees of the organization, which is once again promoting a culture of knowledge and creativity among the workforce. In parallel, we have developed a series of classroom sessions, workshops and seminars devoted to innovation and knowledge. Each of the sessions was dedicated to a specific sector, which has served to keep the organization informed of emerging trends in all markets where the Group operates. This fosters the development of both intellectual capital and social capital across all professional groups, as well as PRISA’s relationships with other sectoral and international companies. ƒƒ Total number of users: 1,920 (vs. 1,151 in 2012). ƒƒ Courses developed: Powerpoint, Sharepoint, Outlook, educational innovation seminar, the rules of knowledge management, workshop on Ultra High Definition, data journalism course, seminar on Branded Content. Since its launch in June 2012, Campus PRISA has grown progressively and continuously, with notable peaks in registration coinciding with the launch of each new module and course. The goal for 2014 is to increase the offer of courses to meet the most urgent needs that might be detected anywhere in the organization. The Corporate Intranet Toyoutome is the channel through which these initiatives 104 Sustainability Report 2014 are channeled. It has message boards, a suggestion box and a complaints channel. There is also a monthly newsletter, featuring the corporate highlights of each month. Mi Idea! This is an open innovation platform aimed at getting all employees more involved by making suggestions, sharing ideas for improvement projects and even intellectual property patents. This tool is designed to identify both individual talent as well as any groundbreaking new ideas that may emerge from any part of the organization. Moreover, the innovation departments and the Agents of Change of each business unit set challenges to encourage participation and thereby gather the seeds of ideas for projects that will improve all Group businesses. ƒƒ Total number of users: 456 (compared to 256 in 2012). ƒƒ Total number of spontaneous ideas proposed: 271 (compared to 204 in 2012). Additionally, the fourth quarter of 2013 witnessed the launch of yet another initiative to boost the development of the collective intelligence of the Group through the identification of Technology and Competitive Intelligence Experts, who are responsible for providing crucial knowledge to employees throughout the organization. These experts have an on-line platform called the Experience Factory to which all employees have access. This platform, considered the universal knowledge management tool of the Group, hosts all the experience and knowledge gained from the business, organizational and the most significant technology projects once they have been completed. The tool not only serves as a document repository, but it also accelerates and measures the production of knowledge within PRISA. The goal for 2014 is to accumulate ever more valuable content on the platform, until it is ready to obtain AENOR 166006 certification on innovation and knowledge management. ƒƒ Number of registered users: 570. ƒƒ Total number of items of published knowledge: 45. As a system for accelerating cultural change and for cultivating the spread of prosocial behavior among employees of the Group, as well as to raise the productivity of the existing ecosystem of tools, as described above, all employee contributions -- whether they be to the Experience Factory, Mi Idea! or Campus PRISA -- are being integrated into the public profile of each employee on the Global Intranet Toyoutome. These are being made accessible through the Global Intranet’s search facility, placing all talent at the service of knowledge distribution in a transparent way and on-line. Training and the continuing professional development of employees is a key element in the Group’s policy to maintain the highest standards of professionalism, quality and career advancement. However, measures to contain costs have also affected training, significantly reducing the budgets allocated to this end. Nevertheless, this has in fact led to improved efficiency for training initiatives, ensuring that new knowledge thus acquired has an immediate application in the Group processes and products. At the same time, internal and crosscorporate training in group companies has been strengthened, in order to maintain and improve competitiveness. In 2013 the downward trend for spending on training has been reversed, with 0.8 million euros invested in training programs, a figure that in the 2014 budget rises to 1.2 million euros. The number of hours of training in the group exceeds 75,000 (almost 70,000 in Spain and Portugal and 7,000 in Latin America), which represents an average of more than 12 hours of training per
Informe Anual EN
To see the actual publication please follow the link above