Commitments and future challenges Sustainability at PRISA 85 Sustainability Report 2014 Radio has to be out there on the street, getting more people to register. It has to adopt a more rational way of dealing with information, and offer greater interaction. It has to adapt to new digital consumer habits . Radio has to become the soundtrack for the world of social networking. A range of mobile apps are to be launched that will allow users to record, edit and send audio, video and images to the radio network, which can be used on air and on-line, creating a truly mobile social community. Similarly, other parallel lines of action have been opened up with forums, conferences and technical seminars, all of which provide new revenue streams and strengthen the brand. PRISA TV PRISA TV will continue to pursue new developments in all environments, as well as develop new content using cutting-edge technology. These commitments have already positioned the company as a leader in the audiovisual entertainment sector The objectives for 2014 are focused on continuing to work and exploring new lines of business development, that add value to content, allow the application of advanced technology, enable the optimization of interactive services and place the user at the center of all operations. This year CANAL+ has signed important agreements to expand its audiovisual content and its multichannel offer, and it has committed itself to the development and implementation of new technology applications that will enhance the user experience of subscribers. The company has also rolled out YOMVI to include new devices and has expanded its distribution. In Portugal, TVI celebrated its 20th anniversary. It remains undisputed leader in the commercial television sector and has expanded distribution to include Spain and the United States with the aim of bringing its content to Portuguese-speaking communities worldwide. The digital transformation sweeping across PRISA TV has driven the development of second screen applications, the development of adaptive web apps for greater participation and the use of gamification and transmedia content.
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