Year in review PRISA, a global group ched As Club Deportivo, a social platform to support Spanish amateur sport and endorsed by the Sports Council and the Spanish Olympic Committee. PRISA Radio The rapid, unstoppable digital transformation of PRISA continues apace, and nowhere is this more evident than at the heart of the company: in its newsrooms. This transformation favors the creation of more attractive and higher quality digital products, and gives PRISA Radio the edge in all those markets in which it operates -- and where the company can best exploit its digital and mobile assets in 84 Sustainability Report 2014 the areas of greatest potential: audio and visual. The future of radio is on mobile devices, which allow users to create personalized stations. This ability to adapt means radio always comes across as fresh and new. The company has launched a system for the modernization and innovation of radio, including the revitalization of content and formats, the reinvention of radio’s narrative language and the reformulation of opinion spaces. The leading radio group’s structural and strategic goal for 2014 is to continue apace with this transformation. The company is also busy working on a new website which aims to connect all the latest innovations with traditional radio, by introducing a bidirectionality between the analog world and the on-line world, that is not currently being exploited. This is an ambitious project, scheduled for launch in October 2014, and that will transform the company into a powerful social networking node via its contents. El País aims to become the leading supplier of quality news in Spanish and Portuguese, in South America and in the world
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