Commitments and future challenges Sustainability at PRISA 83 Action Plans 2013 / 2015 Sustainability Report 2014 SUSTAINABILITY AT PRISA Mission: To contribute to the cultural development of people and the progress of society by offering goods and services that will generate rewarding experiences and emotions in education, news and information, and entertainment. Differentiation Values: People, pluralism, innovation, rigor, transparency, independence, dedication, connectivity, self-critical, security. Stakeholders Social transversal and integrated APPROACH • Respect for the law • Human resources • Environmental security • Communication • Innovation • Change • Administration and Finance • Commercial and sales • Shopping • ICT Action Plans • TV • Radio • News • Publishing • Education in the economy that may boost consumer communications departments. spending. Fortunately, geographic diversification, together with a catalog of prestigious worldwide and national authors, arms the company with a crucial weapon to offset the weakness of our domestic market. For the publisher, robust consumer demand in Latin American markets remains key, and the company needs to continue delivering an outstanding and affordable catalog, in both print and digital formats. The editorial team needs to be supported as they seek out, discover and deliver new talent and works that can then be offered to readers. And the company must continue to work with the entire industry to combat the ravages of piracy. Vision: To be the global brand of reference in culture and education in Spanish and Portuguese. Levers Corporate governance, senior management and Millennium Development Goals • Sponsorship, patronage • Social initiatives • Promotion of debate • Promotion of culture, the PRISA Noticias • Human Rights and and alliances arts and journalism • Corporate Volunteering During 2013, PRISA Noticias has continued its strategic focus on innovation and attention to new trends in journalism. It is now committed to working on digital expansion, technological innovation and the generation of high-quality content for the growing mobile-devices market. In 2013, with the launch of its on-line edition in Brazil, El País undertook what is probably its most ambitious professional and entrepreneurial venture since the newspaper was founded 37 years ago. The newspaper thus fulfilled its global vocation with the launch of a digital edition in Portuguese. El País aims to become the leading provider of quality news in Spanish and Portuguese, in both Ibero-America and in the world. It aims to build a two-way bridge for Ibero-American culture and, at the same time, share the philosophy of change, modernization and progress that the newspaper brings to all those societies that it addresses. Sports paper As will continue to nurture its ever-growing community of readers and has taken yet another step forward with the restructuring of its main content, the successful launch of ¡NoticiAs! (an app that delivers instant updates directly to computer desktops), exclusive mobile content and information services, all of which offer unrivaled services to users. The paper has recently laun- Create sustainable value for the Group and its stakeholders, championing sustainability in the areas of media and education in Spanish and Portuguese, and to pass this value on to society at large (reputation). Creation and distribution of content Responsible management social and cultural initiatives Analytics Economic Environmental Channels of transparency and dialogue Proactive Communications CSR Reports AXES STRATEGY OBJECTIVE A strategy must be translated into concrete action if it is to be an effective strategy. The definition and implementation of action plans is the most dynamic phase in our CSR program. Action plans will be developed in individual documents, which will indicate the planning, organization, management areas and control. These plans are as follows: PRIJECT AREA STAKEHOLDERS DEFINITION Mi Idea Responsable Creation and distribution of content External Open competition for social and cultural innovation. Zero waste Responsible management Internal / external Awareness Project to practice the 3 Rs : - Reduce. - Reuse. - Recycle. Office/ observatory for Responsible Action Responsible management Internal CSR Coordination Unit aimed at promoting our sustainability. TyD channel Proactive communication Internal / external Internal and external communications project to foster transparency and dialogue regarding our CSR. PRISA Debates Social and Cultural action External Lead the debate on education and media. PRISA Volunteers Social and Cultural action Internal Corporate volunteer program. SUSTAINABILITY AT PRISA
Informe Anual EN
To see the actual publication please follow the link above