Year in review PRISA, a global group 82 Sustainability Report 2014 Panorama de un año whose progress we will examine in this section of the report each year. Toyoutome Project The most prominent initiative since 2011 has been the project Toyoutome, the framework concept encompassing a number of internal communication initiatives to integrate all business units, thus fostering entrepreneurial culture and a sense of belonging. This is a new, far-reaching initiative that completely changes the way people work at PRISA. A concept that involves the design of a new, connected organization and one that is able to foster the professional development of all employees and teams. The first phase, completed in 2011 consisted of the launch of the new global communication platform, incorporating a corporate intranet for all business units and Group companies and accommodating all existing internal collaborative spaces on a single channel where the company has been developing all the tools required for the Transformation Plan (training, professional development , leadership and knowledge). Over the course of 2012, we improved the performance and overall functionality of Toyoutome, and in 2013 all the tools have begun to mature in terms of the levels of traffic and usage habits, thus consolidating the transformation project as a reality that is allowing us to improve day by day as a company. For 2014 we plan to continue consolidating all these developments. New Sustainability Policy and Action Plan 2013-2015 PRISA continues to make progress in sustainability. In 2013 we redefined the Global Sustainability Policy with the firm objective of creating value for PRISA and its stakeholder groups, by championing sustainability in the Spanish and Portuguese-language media and education sectors, and by striving to to get this message across to society at large. The strategy is based on the mission, vision and values of PRISA, with these seen as differential factors. The strategy enjoys the full support of Corporate Governance , Senior Management and the Communications Department, who are acting as catalysts for transformation among the business units and Group companies. With a totally transversal and integrated approach, there are three axes that drive PRISA Sustainability: the creation and distribution of content; responsible management; and social and cultural action. All these come under the umbrella of proactive communication through different channels that foster transparency and dialogue. But any such policy would be useless without a specific timetable for action. We have therefore defined the action plan for 2013/2015 that will be developed with the utmost care and attention. Of the six proposed plans, the first three are already being developed, notably the Observatory on Responsible Action, which is already the catalyst and driving force behind all our activities both inside and outside the Company. Secondly, PRISA Debates, which aims to promote thorough and ongoing reflection on the future of journalism and quality education. Santillana The primary objective of the publishing group in each of its campaigns, year after year, is to maintain quality standards and leadership, and to foster innovation in the educational publishing sector in Spain and Latin America. Santillana, through its digital operations, is investigating new forms and methodologies for education with the goal of providing the educational materials and management tools required by today’s schools. In Spain, the main goal for 2014 is to face the new challenges arising from the implementation of the new Education Law, which is to be implemented over the course of 2014-2015 for Primary and Basic Vocational Training (FP). The company has launched a new, highly innovative educational project, Saber Hacer, that includes specific materials for emerging teaching methodologies and a whole new range of digital products that are adapted to the new realities of the classroom. In Latin America, the challenge is to consolidate the Sistema UNO learning system, and to bolster the Santillana Compartir initiative in all those countries where it already operates, as well as to extend its implementation to markets in Chile, Ecuador, Peru, the Dominican Republic and the Central American area. Santillana will continue to work to make available the largest possible repository of content and to provide this with a powerful search tool that will allow users to discover, recover, rethink and reuse the content currently made available by the company. The company will continue investigating the development of methodologies, platforms, formats and services that can be successfully implemented in schools and among families. PRISA Ediciones Although 2014 is not going to be an easy year for Spain, there are indications pointing to a slight improvement Since May 2013 we are members of the Spanish Global Compact Network for we strengthen our commitment to the Ten Principles
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