21 Sustainability Report 2014 Commitments and future challenges Sustainability at PRISA PRISA mobile traffic 39.4% 29.4% 2013 2012 Source of traffic to PRISA sites PRISA digital audiences by region (in thousands of unique users) 2013 2012 Spain 11,425 (40%) 11,163 (42%) LatAm 11,859 (42%) 11,129 (42%) USA 1,152 (4%) 843 (3%) Other 4,119 (14%) 3,585 (13%) TOTAL 28,555 26,720 *Visitors access sites directly by typing addresses in browser Source: Omniture UB. Dec 2013 Source: comScore Direct traffic *: 38% Social networks: 9% Other websites: 16% Search engines: 38%
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