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29 Sustainability Report 2014 Commitments and future challenges Sustainability at PRISA with these good results undermined by the effects of devaluations of the local currency in several territories. Of special note are the contributions of Brazil, Spain and Mexico, and there were also good results for revenues in smaller countries such as Bolivia (+21.5%), Southern Central America (+17.3%), Puerto Rico (10.6%) and Venezuela (9.2%). Moderna, Santillana’s educational publisher in Brazil since 2001, reported net sales of 188 million euros (+5.6%) and EBITDA of 59 million (+2.5%). This was due primarily to the good performance in sales in the private and public education sectors, with significant growth for learning systems, which increased 72.6% over the previous year. Education By business area, Santillana Educación (the core business of the company), achieved sales of 489 million euros. This includes the traditional textbook business, digital tools and the two initiatives that best express the commitment of the company to a comprehensive, integrated and innovative education system: Sistema UNO and Santillana Compartir. This year has seen the consolidation of the business model for Sistema UNO Internacional, which ended December with 250,420 students and more than 13,274 digitized classrooms. This model had revenues of 63 million euros (+47.6%, over last year). 2013 was also a year of international expansion for Santillana Compartir, which was rolled out in Mexico in 2012-2013 and has now started operations in Brazil, Colombia and Argentina, reaching a total of 186,045 students. In 2014, this model will be implemented in ten countries. The language learning line, which includes the labels Richmond, Santillana Français and Santillana Español, posted revenues of 90.3 million euros (12.5% of the company total). Richmond, dedicated to English language learning, has experienced accelerated growth in emerging markets such as China and Turkey. Meanwhile, in Spain, Santillana Français is leader at all levels of education, as is Santillana Español in Brazil. If we consider together Richmond’s traditional business, English learning within Santillana Compartir and the bilingual learning in Sistema UNO, Santillana is the leading provider of languages in Latin America, supplemented by a strong position in academies and universities. In 2013 Santillana won several awards for its educational initiatives in multidevice format. Pupitre, an app aimed at children aged 6 to 10, won the TAB Innovation Award for best educational app, while Tareas y más won the SIMO award for Best Digital Educational Resource created by a publisher. PRISA Ediciones In 2013, PRISA Ediciones, which includes the labels Alfaguara, Alfaguara Infantil y Juvenil, Suma, Taurus, Aguilar, El País-Aguilar, Objetiva (Brazil) and Punto Once again, and for another year running, Santillana has maintained its leadership in the education and publishing sectors in Spanish and Portuguese Pupitre won the TAB Innovation Award.


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