31 Sustainability Report 2014 Commitments and future challenges Sustainability at PRISA “Sé única“ from the “Monster High” series, and a huge hit with younger readers. Two new digital labels have also been launched: Alfaguara Digital and Foglio, the latter created by Brazilian publisher Objetiva Brasil. There are also digital books available in installments, such as Oscar y las mujeres, by Santiago Roncagliolo, and Y por eso rompimos, one of Alfaguara Infantil y Juvenil’s big hits worldwide. Despite best efforts to make available a greater, more varied and moderately priced catalog, piracy remains the single most destabilizing factor for digital businesses. It is therefore vital that there is collaboration and support from across the entire sector and with public authorities to ensure action is taken against illegal links and websites that undermine the whole value chain for books and intellectual property. Alfaguara, which in October 2014 will celebrate its fiftieth anniversary and which presented its special anniversary program at the last Guadalajara International Book Fair, published a range of titles by world-renowned authors, such as El héroe discreto by Mario Vargas Llosa and El francotirador paciente by Arturo Pérez- Reverte. The publisher was also successful with works of international fiction such as Mañana te dejo by Gilles Legardinier and La hermana de Freud by Goce Smilevski. Other authors such as Claudia Piñeiro, Xavier Velasco, Fernando Vallejo and Ana Maria Machado, have been well received in their respective markets. The Alfaguara Novel Prize this year went to Jose Ovejero for La invención del amor (The Invention of Love). To mark the three-hundredth anniversary of the RAE (Royal Spanish Academy), Alfaguara jointly published with the Royal Academy La Misericordia by Benito Pérez Galdós and La Busca by Pío Baroja, as part of a collection of special editions of literary works by outstanding Spanish writers of the nineteenth and twentieth centuries. The label Aguilar garnered a major success with the publication of the nonfiction bestseller of the year in several countries, La enzina prodigiosa, by the Japanese author Hiromi Shinya. Piracy remains the single most destabilizing factor for digital businesses Suma de Letras published El cumpleaños secreto, the new novel by bestselling author Kate Morton, as well as local hits such as Reír al viento by Sandra Barneda, published in Spain. El País-Aguilar has been able to offset the decline in sales of guidebooks with more robust sales in the food and baking sector. El cupcake perfecto by Alma Obregon stayed on bestseller lists throughout the year, a publishing triumph which has been supported by the the author’s hit TV show. In 2013 Alfaguara Infantil y Juvenil scored rights to some of the most attractive titles in the sector: a range of holiday books for young children featuring the character Peppa Pig, and stories and activity books with favourite characters among children and young people, such as Angry Birds, Monster High and Adventure Time. Brazil was the guest country at the last Frankfurt Book Fair, and Objetiva Brasil showcased the works of some of its top authors, including: Ana Maria Machado, Adriana Lisboa, João Ubaldo Ribeiro, Carlos Heitor Cony, Ronaldo Correia de Brito, Ruy Castro, Zuenir Ventura, Luiz Fernando Verissimo, João Cabral and Mario Quintana. MEaqnuaigpeom deirnetc teivaom ƒƒ Chairman (non-executive): Ignacio Santillana ƒƒ CEO: Miguel Ángel Cayuela ƒƒ Chief Operating Officier: Federico Blanco ƒƒ Global Managing Director for Education: Francisco Cuadrado ƒƒ Chief Digital and New Developments Officer: Miguel Barrero ƒƒ Global managing director for International Sistema nou: Pablo Doberti ƒƒ Global Managing Director for Language Learning: Christopher West ƒƒ Global Managing Director for PRISA Ediciones: Armando Collazos ƒƒ Director of Communication: Rosa Junquera ƒƒ Director of Institutional Relations: Mariano Jabonero ƒƒ Director of Human Resources: Francisco Lorente
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