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Informe Anual EN

43 Sustainability Report 2014 Commitments and future challenges Sustainability at PRISA data- has been Spanish radio leader for an uninterrupted 20 years. 40 Principales, with 3,616,000 listeners, has been Spain’s Number 1 entertainment brand for more than four decades and, thanks to its expansion drive, it is now also Number 1 among youth audiences in all Latin American countries where it operates. Radio Caracol, with 2,123,000 listeners, remains the leading network in Colombia and one of the most prestigious networks in Latin America. It has thus become one of the pillars of PRISA Radio, both for its brilliant track record as well as its financial solvency. Caracol produces and broadcasts nine lines of programming in different formats of music and spokenword radio, with 10,772,000 listeners, plus a further two radio formats distributed exclusively on-line. In Chile, PRISA Radio is undisputed market leader, with 2,137,000 listeners. Of the eleven formats broadcast, seven are among the top-ten ranking for audiences. Radio Corazon, yet again is the most popular radio station in the country In the Mexican market, PRISA Radio operates through Radiópolis, owned 50% by Televisa, and to which PRISA Radio brings its extensive experience in the radio business. Radiópolis, through its 117 stations, and affiliates, distributes five lines of spoken-word and music programming, reaching 1,396,562 listeners daily. In Argentina, PRISA Radio reached 1,122,153 listeners according to figures for September to November 2013. 1. Alejandro Sanz in Hoy por hoy. 2. Carlo Ancelotti in El Larguero. 3. Baltasar Garzón in Hoy por hoy. 4. Steven Spielberg and Daniel Day Lewis in Hoy por hoy. 1 3 2 4


Informe Anual EN
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