Commitments and future challenges Sustainability at PRISA 95 Sustainability Report 2014 PRISA TV The channels of communication that PRISA TV maintains with customers and consumers are wide and varied. Through the company’s digital, interactive and multi-device magazine (www. plus.es/revista), users can find all the information they need on CANAL+ channels and content, plus promotional videos, recommendations, opportunities for participation, etc.. In addition, through the company websites, www.prisatv.com and www.canalplus.es, as well as via onscreen interactive services, the company keeps a window open for information about all Company activities, content and coming attractions. Canal + also has a strong presence in social networks. It maintains corporate profiles and profiles of journalists, who have a very active on-line presence and who maintain an ongoing conversation with the audience. This way, the company is better able to personally customize the Canal + viewing experience and provide greater value to the brand. Meanwhile, through specific PRISA TV social media accounts, the company is able to offer contests, surveys, answer questions and receive comments, these being just a few examples of dynamic, daily content that targets specific audiences under the umbrella of CANAL+ and YOMVI. Furthermore, the creation of new apps and new formats for interaction allows subscribers to feel part of CANAL+ content, and represents a major advance in both the way in which the user can interact with the brand, as well as the best way to foster an association that links technology to the brand in the new digital environment. The relationship with the media and other institutions is channeled through the Communications Department, working closely with the various divisions of the company and with other areas of the different business units. Social networks depend directly on the Communications Department. This means the integration is total, with social media considered a further means by which to exercise corporate communication and content strategy. During 2013, new accounts and individuals have joined social media.
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