Commitments and future challenges

A commitment to quality news and information, education and entertainment is in PRISA’s very DNA. A commitment to our stakeholders, internal and external, has always been at the very core of all PRISA’s operations. From the very beginning, PRISA has championed innovation and rigor as the best ways to guarantee improvement of service to our customers across all its products. This commitment remains our priority and is our most valuable asset. The main challenge for the future is to continue working to maintain our exacting standards.

Globalization and the free market economy have fostered the development of an extreme consumer culture that often relegates to the sidelines the true value of institutions, knowledge and reflection. Companies involved in culture and education such as PRISA now face the greatest challenge of their history – to bear the daily burden of responsibility in the exercise of quality journalism and education, both of which are crucial to the construction of the critical and informed public opinion that is required by future citizens. PRISA, therefore, has to take on the added challenge posed by the environment in which it operates by embracing the necessary transformation of its business model – a model that places the user at the center – while holding on to the basic values and principles of its identity as a factor that sets us apart. We are committed to safeguarding the future of responsible citizenship and a fairer, more sustainable world.

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